beBettor partners with Optimove to further strengthen segmentation capability

beBettor partners with Optimove to further strengthen segmentation capability

beBettor, the data analytics platform, has announced a new partnership with Optimove, which provides their UK clients with deeper segmentation and personalisation capabilities by utilising real-time wealth insights. The collaboration gives Optimove clients the power of beBettor’s customer wealth scores to enhance segmentation and deliver more relevant…
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