Sweepstakes Lobbyists Seek Image Makeover with “Social Plus” Rebrand

A high-profile lobbying group representing the sweepstakes casino industry is seeking to rewrite the narrative around its controversial operations. This week, the Social Gaming Leadership Alliance (SGLA) introduced a new term called “Social Plus,” seeking to redefine how the public and regulators perceive the online games that have long occupied a legal gray area…
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